Blake Shelton

Blake Shelton "Pure BS” (Warner Bros.)

Country

Though just on his fourth studio album, Blake Shelton knows the true source of great country music: self-loathing. Perhaps that's why the native Oklahoman named this effort "Pure BS.” That could be dangerous. Think of all the witty parallels music scribes could draw to his music. But Shelton shows that "pure BS” is pure country music, i.e. songs about drinking, lost love and wasted lives.

Previously, Shelton used Bobby Braddock as his sole producer. This time, he retained Braddock and brought in some new ears and opinions. The result is a solid 11-song effort that pays homage to traditional country themes and highlights Shelton's booming voice. The pride of Ada delivers on the ballads, beginning with the first single "Don't Make Me.” He also shines when lamenting regret. What's worse than missing a former lover? According to "She Don't Love Me,” it's seeing a former lover that's become indifferent to your existence. On "It Ain't Easy Being Me,” Shelton croons "I've had to work to become the jerk I've come to be.” Sounds like something Hank Williams would say.

Several tracks sound like charming homages to 1980s-era country with the kitschy guitar licks and lyrical phrasing. And when it comes to voice, Shelton has some of the most powerful pipes in Nashville. He's now an established country star that doesn't take himself too seriously (see album title) and can still squeeze out a great country album without trying to reinvent the wheel. Shelton's "Pure BS” is definitely a lot BS. And in a good way.

— Ben Scott