STILLWATER — A ticket for Bedlam football this season will cost $419.

Technically speaking.

And you thought a $100 face value ticket to watch Oklahoma State host Oklahoma two years ago was expensive.

OSU officials announced season ticket prices on Tuesday. The interesting twist is they will not sell individual tickets for the OU game.

Fans wanting to watch the Cowboys and Sooners play Nov. 29 at Boone Pickens Stadium must purchase a $419 season ticket or one of OSU's other season ticket options. OU will still be given an allotment of tickets, but no individual game tickets will be sold.

OSU athletic director Mike Holder said the decision was based on Iowa State implementing an identical plan last season for its rival game against Iowa. Iowa State's season ticket sales increased 30 percent, jumping from 30,000 to 36,000.

“Our decision to eliminate single game tickets for Bedlam is based upon our desire to grow our season ticket sales,” Holder said in a press statement. “Our ability to compete for championships, in all sports, is dependent upon our fans' commitment to buying season tickets in football and basketball on an annual basis.

“Frankly, this decision is all about the long-term success of OSU athletics. Based on solid results at Iowa State, we believe this decision can produce a positive result at OSU.”

Sometime this fall single game tickets will be sold for OSU's other six home games. Single game tickets will cost $60 for non-conference opponents (Houston, Missouri State and Tory), $85 for non-OU conference games (Texas A&M, Baylor and Iowa State).

The irony is the Bedlam game is all but assured of being OSU's lowest attendance of the season. Two years ago, OSU sold three-game packages for $160 that included tickets for Missouri State, Baylor and OU. This year there will be no packages.

The unique marketing strategy should give OSU a legitimate shot at selling 40,000 or more season tickets for the first time.

OSU's record for season tickets is 38,674 set in 2004, which included a record 11,500 student tickets. OSU sold 9,000 student tickets last year.

As expected, OSU did not raise season ticket or donor prices for the first time in three years. The $419 season ticket is higher than last year ($359) but the Cowboys have seven home games instead of six.

“The addition of 16,000 new seats in the west end zone, we believe the decision to hold prices for 2008 is the right one,” Holder said. “The new seats give us opportunities to expand our fan base though new promotions and generate new revenue to support the entire athletic program.”

With the return of the renovated west end zone, OSU gains 16,000 additional seats. Boone Pickens Stadium capacity increases to 60,000, the sixth largest venue in the Big 12.

More Family Fun Zone tickets will be available. For a price of $980 a family can purchase four season tickets (two adult, two youth), $245 a person.

Other season ticket prices include: a Discount Zone and O-Club options ($294) and new graduate rate of $245 for anyone within five years of their graduation date. Faculty and staff season tickets will be $336.

“We strive for balance between affordability, value and revenue considerations when it comes to setting ticket and donor seating prices,” said Craig Clemons, associate athletic director for external affairs and development.

To attract more students, All Sports Ticket prices are expected to be reduced but AST prices won't be announced until a later date. Last year an AST cost $150 which gets students into every OSU sporting event other than men's basketball.